Company News, Financial News

Minimalist Beauty Brand Merit Announces $20 Million Funding Round

L Catterton sees merit in Founder Katherine Power's new cosmetics company.

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By: Christine Esposito

Editor-in-Chief

Merit, the minimalist beauty brand led by CEO Katherine Power in 2020, has announced a $20 million Series A funding round led by the Growth Fund of L Catterton. Marcy Venture Partners and Sonoma Brands also participated in the round.    L Catterton Vice President Courtney Nelson is joining Merit's board of directors.   Merit is Power's fourth digitally native, data-informed brand serving millennial consumers. She previously founded media property Who What Wear, skincare brand Verse...

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